The digital marketing sector in the UK continues to thrive, with demand for skilled professionals growing across all levels. As companies increasingly invest in their online presence, salaries for digital marketing roles are reflecting this positive trend. Whether you’re an entry-level marketer or a seasoned expert, understanding the current pay landscape can help you make informed career decisions.
Average Salaries for Common Digital Marketing Roles in 2025
Based on recent industry data, here are typical salary ranges for key digital marketing positions in the UK:
- Digital Marketing Executive: £30,000 to £45,000
- Digital Marketing Specialist: £50,000 to £70,000
- Digital Marketing Manager: £45,000 to £70,000
- Digital Marketing Director: Around £125,000
- Vice President of Digital Marketing: Approximately £150,000
- Chief Digital Marketing Officer (CDMO): Around £225,000
Sources: 3Search Salary Guide 2025, Intelligent People Salary Guide
Is It an Employer’s or Employee’s Market?
As of 2025, it’s largely a candidate-driven market in digital marketing — particularly for specialist roles like SEO, performance marketing, and data analytics. Many businesses are struggling to fill vacancies, especially at the mid-senior level, and are offering competitive packages to attract top talent. Hybrid and remote working preferences have also shifted power towards candidates, who are being more selective about roles that fit their lifestyle and career goals.
However, competition remains strong at the entry level, where more candidates are entering the market following bootcamps and online certifications.
Key Drivers Behind Rising Salaries
- Increasing Demand for Digital Expertise: Businesses are investing heavily in online marketing to stay competitive.
- Specialisation in Growth Areas: Skills in SEO, paid media, data analytics, and AI tools are especially prized.
- Sector-Specific Demand: Finance, technology, and e-commerce often offer higher salaries.
- Remote Work Flexibility: Companies are offering better compensation to attract talent from across the UK.
What This Means for Digital Marketers
For professionals, this is an excellent time to develop specialised skills and seek roles that align with growth areas like SEO, content marketing, or data-driven strategy. Staying up to date with the latest digital tools and trends can help boost your earning potential.
Conclusion
The digital marketing job market in the UK is robust and rewarding in 2025. With salaries on the rise and diverse opportunities available, marketers with relevant skills are well-placed to advance their careers and command competitive pay. Whether you’re just starting out or looking to step up into leadership, the outlook remains positive — and for now, the market is in your favour.